|
|||
Stock Artists Alliance Press Release NPPA Independent Photographers Toolkit Advertising Photographers of America Business Manual Common Cents Column On The Cost of Doing Business NPPA Online Discussion Group Instructions Portions of this column were originally written for the November 2007 edition of News Photographer Magazine. Mark Loundy is a media producer and consultant based in San Jose, California. Full bio. The opinions in this article are those of the author alone and do not necessarily represent the official views of the National Press Photographers Association. |
November 2007, Volume 63 By Mark Loundy
"Physician, heal thyself." Many of us started out shooting pictures for newspapers. Many freelancers raised families on revenue derived from newspaper assignments. But that's yesterday. They're supposed to be on the frontlines of democracy, but newspapers cannot even save themselves. I don't see them having enough collective institutional energy or will to do anything except reduce costs as they circle the drain. In my neck of the woods, the once-great San Jose Mercury News grows slimmer and more diluted with each passing week. Its supremely talented and inventive visual staff is trying to expand into online video, but the print product is languishing. The vast majority of newspaper ownership is now corporate. For-profit corporations exist solely to make money for their shareholders. Preservation of the First Amendment is for the wusses who drive last year's Mercedes. Maybe we can get something for those offset presses... Certainly there are golden oases of journalistic enlightenment, but they are as rare as stories about man biting dog. I'm beginning to think that journalism can only be conducted by non-profit organizations. Unless journalistic integrity can be monetized, profit eventually becomes an obstructive and then a destructive force. First you can't write about a big advertiser, then they're cutting staff to prop up sagging profits. Perhaps the St. Petersburg Times (owned by the Poynter Institute) will be the last paper standing. Storytellers have been valued since humanity gathered around Neolithic fires. It remains to be seen how that value will manifest itself as we gather around millions of interconnected electronic fires.
Please let me know of any particularly good, bad or ugly dealings that you have had with clients recently. I will use the client's name, but I won't use your name if you don't want me to. Anonymous submissions will not be considered. Please include contact information for yourself and for the client. Leftovers |
|
|
Copyright © 2002-2016 Mark Loundy All Rights Reserved | |||