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Ilise Benun's Marketing Mentor Site NPPA Independent Photographers Toolkit Advertising Photographers of America Business Manual Common Cents Column On The Cost of Doing Business NPPA Online Discussion Group Instructions Portions of this column were originally written for the February 2008 edition of News Photographer Magazine. Mark Loundy is a media producer and consultant based in San Jose, California. Full bio. The opinions in this article are those of the author alone and do not necessarily represent the official views of the National Press Photographers Association. |
February 2008, Volume 65 By Mark Loundy
"Inequality of knowledge is the key to a sale." Getty Images' management has thrown in the towel. Admitting that they cannot operate the company in the best interests of its shareholders, they have put the company up for sale. The company's financial woes have been stacking up. The stock price is at a five-year low and down about 75% from its all-time high in 2006. Getty arrived late in the low-end image segment and the competition is formidable. Even in the spot-news area, the company is finding it difficult to compete against cell phone images from amateur shooters. Getty has retained investment banker Goldman Sachs to shop the company around for a potential asking price of $1.5 billion. The scary part is that the most likely buyers of the troubled imaging giant are not photo companies, but financial companies. Kohlberg Kravis Roberts is currently mentioned most often. If Kohlberg is the eventual buyer, their modis operendi is to finance their acquisitions with junk bonds leaving the target company heavily laden in debt. This creates enormous pressure for immediate profits. Look for major cost cutting if Goldman doesn't find a buyer for Getty quickly. If they do find a buyer quickly, look for cost cutting anyway.
Please let me know of any particularly good, bad or ugly dealings that you have had with clients recently. I will use the client's name, but I won't use your name if you don't want me to. Anonymous submissions will not be considered. Please include contact information for yourself and for the client. Leftovers |
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