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Online Marketing Blueprint For Freelancers Don't Let a Global Market Crash Put Your Creative Portfolio at Risk NPPA Independent Photographers Toolkit Advertising Photographers of America Business Manual Common Cents Column On The Cost of Doing Business NPPA Online Discussion Group Instructions Portions of this column were originally written for the August 2011 edition of News Photographer Magazine. Mark Loundy is a media producer and consultant based in San Jose, California. Full bio. The opinions in this article are those of the author alone and do not necessarily represent the official views of the National Press Photographers Association. |
September 2011, Volume 105 By Mark Loundy
"Friends show me what I can do, foes teach me what I should do." After putting it off for months, I finally made it to my optometrist's for a check-up. While waiting in the exam room, I overheard him talking to one of his office staff about patient no-shows. When he came in, I asked him about what sort of preparation optometry school gave him for running the business of an optometric practice. "None," he said. When he went to school there were no business practice classes available. Graduates were just dumped into the business world to sink or swim on their own. It's a bit better for current optometry students who are offered a few electives such as Private Practice Management, but business practices are not emphasized. Joey Rothman, a student at a Chicago optometry school went outside of formal academia for his street knowledge. He is interning with my San Jose-based eye doctor. "I knew, said Rothman, "that when went into my fourth year I would be seeing different types of practices in my internships." So it's not just photographers who are not being taught what they need to know to survive after school. But like budding eye docs, they can seek out what they need from a generous professional by interning and assisting.
Please let me know of any particularly good, bad or ugly dealings that you have had with clients recently. I will use the client's name, but I won't use your name if you don't want me to. Anonymous submissions will not be considered. Please include contact information for yourself and for the client. LeftoversA personal note... It was about 5:50 a.m. when I walked into the Yahoo FinanceVision newsroom. I had just finished setting up the studio and control room for the day's webcasts. Producer Jerry Day was the only other person there and he had the newsroom TV tuned to CNN. When I saw the burning World Trade Center tower, I immediately thought of the 1945 crash of a B-25 into a fog-shrouded Empire State Building. Since it was a beautiful clear late-summer morning, I figured some poor soul had committed suicide by flying a small plane into the tower. But there was too much flame... "Jerry," I said, "you might want to call (Executive Producer) Eric, this is going to be the biggest story of the day." Our usual eight-hour broadcast would stretch to 36 continuous hours and, for some of us, it would be the biggest story of our lives. God bless those lost on that day. And God bless those who survived. |
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